Thanks to the support of our loyal customers, community-oriented franchisees, and Edo’s proud beverage partner, Coca-Cola™, Edo Japan’s annual Holiday Giving Campaign reached a new fundraising record in 2021, raising more than $153,000 in donations for local food banks across Canada.
At Edo, we proudly support local food banks throughout the year because we know how important it is for every family to be able to put food on the table. During the holiday season, however, food banks see an influx in the number of families in need, which inspired us to launch our annual Holiday Giving Campaign, to provide additional support to food banks at this critical time of year.
We launched the Holiday Giving Campaign in 2010, with 25 cents from the sale of every spring roll sold during the holiday season being donated to local food banks. In 2020, we upgraded our Holiday Giving Campaign to a bento, increasing our commitment to giving back to the community by donating 50 cents from the sale of every Bento Box during the holiday season to local food banks.
Donations from Bento Box purchases raised more than $139,000 in 2021, but our Holiday Giving Campaign record could not have been achieved without the support of our beverage partner, Coca-Cola™. For every Monday during the month of December, Coca-Cola™ generous doubled the donation for every Bento Box purchase, contributing more than $14,000 to our 2021 campaign!
While the holiday season is a time when many of us reflect on what we have and how we can give back to the community, Edo believes that real change comes from sustained practices, and we encourage businesses and individuals alike to give what they can, when they can.
We are very thankful to our supportive franchisees and loyal customers who help us make the holidays a little brighter for Canadian families in need. Together we feed the community and together we will continue to give back.