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- Development & Design
Edo Japan corporate head office will provide site selection, lease negotiation, site planning, restaurant design and project consulting during the initial development and construction of the Edo Japan restaurant. This extensive support is designed to ensure that each location meets the quality expectations from visual appeal, ergonomic & productivity expectations, and fitting within the local market.
- Training
Prior to the opening or acquisition of your Edo Japan franchise, Edo will provide you with up to 3 weeks of extensive training in one of our corporate stores at no cost. A combination of hands on training and detailed review of the Operations Manual and related tools that you will use daily to operate a successful Edo Japan franchise. The franchisee will be responsible for travel and accommodation costs related to their training period.
- Operations Manual
Edo Japan will provide you with an extensive 250 page manual that details all of the menu recipes and preparation methods, customer service guidelines, inventory control measures, staff hiring & development tools, and systems for managing the daily needs of the business.
- Marketing Support
Edo Japan stores contribute 2% of their sales as an advertising fee that is maximized by the marketing team to conduct regular product and brand marketing campaigns at store level. In addition our franchisees are encouraged to participate in localized store marketing initiatives hosted in the shopping centres and communities.
- On-going Franchise Support
An Edo Japan Regional Operations Manager will be there to provide guidance through onsite store visits to support the operational success. They will conduct ongoing training for Franchisees and assist in the franchisee's training of the store staff. An examination of quality control procedures and share successful practices utilized by surrounding Edo locations.
- Building the Edo Brand
One of the functions of the Edo corporate head office is to support the Edo Japan brand and maximize brand awareness. Our Marketing Team conducts consumer research in order to monitor the dynamics of the foodservice marketplace. This is crucial to the development and execution of an effective marketing strategy and also leads to the development, testing and launch of new menu items and marketing initiatives.
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