The art of the perfect stir-fry requires a quick sizzle, Edo Franchisee selection is a measured process that will ensure the continued success of the existing franchisee system while allowing for managed growth. Edo Japan emphasizes that cooking talents are not the most important criteria for suitability. Simon Lileikis, Director of Operations, assures that, "Cooking skills can be taught." Preferring "good people with strong business acumen, who also love food." A franchise is both an investment and a vocation and Edo wants owners who are happy doing what they're doing everyday. We are also quick to point out that a broad spectrum of customers requires someone who enjoys working in the public environment.

Edo Japan has grown to over 90 stores in North America with a business plan that was originally designed for growth in the food court locations set in shopping malls requiring 300 - 600 square feet, while continuing to develop locations in selected food courts. Edo Japan is re-energizing this business model to bring the Edo Japan concept into the local neighbourhoods as customer demand is shifting towards big-box centres and power centres. We're meeting a consumer need to locate our fresh fast food concept at their convenience - where they work, where they play and where they live. Edo Japan has recently opened several of these new "street locations" in downtown, industrial park and suburban retail shopping centres with excellent customer response and business success.